Brewery launches educational beer for hurricane season

Hurricane season is officially here, and you can find everything you need to know on a beer can, thanks to Tradesman Brewing Co. and Lowe’s Foods.

In partnership with Dorchester County Emergency Management Department (EMD), Tradesman Brewing recently launched its Know Your Zone lager, exclusively available at Lowe’s Foods in Summerville, West Ashley and Mount Pleasant. Plans to expand to other Lowe’s locations across the state are in the works.

Tradesman Brewing is owned by husband and wife team Scott and Sara Gayle McConnell

Sara Gayle McConnell, owner, bean counter and head minion of Tradesman Brewing was approached April 13 with a simple question from David Amann from the Dorchester County EMD: “Wouldn’t it be cool if we just had a hurricane beer?” 

The EMD held its annual hurricane preparedness and public outreach meeting in mid-April to talk about ways to educate others and spread awareness. During a topic of new and unique ways to “send out the same old message each year,” Amann threw out an offhanded idea to the staff, thinking it wasn’t going to amount to much. 

“I just randomly thought, ‘As an adult, what would actually get me to potentially look at something?’ And then I was like, ‘What about beer? Would it be legally allowed to partner with a brewery or something?’ And they’re like, ‘Yeah, why not?’”

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