Chamber president: Masters Week brings ‘one other Christmas’ to Aiken companies | Enterprise

The affect of the Masters on Aiken is so huge that the Aiken Chamber of Commerce has by no means tried to quantify it. 

Aiken Chamber of Commerce President/CEO J. David Jameson described the financial affect of the event as “huge” and “another Christmas” and added the affect is felt in each Aiken enterprise. 

“It has a huge impact on the success of business for the entire year,” Jameson stated. “When you think about the Masters is the culmination of many weeks of visitors in Aiken.” 

There are a number of occasions that includes horses, together with the Aiken Steeplechase, that occur within the weeks main as much as the golf event.

He stated town is shut sufficient to the event — Google Maps supplies 3 ways to go to Augusta National from downtown Aiken every of that are lower than 30 miles from the course — to have a convention of internet hosting individuals attending the event annually. 

The affect begins with the hospitality business. 

“You start with hotels and motels, they’re full,” Jameson stated. “Their rates change during the Masters, so that has a great impact.” 

The Standard contacted The Willcox for details about how impactful the Masters is on the hospitality business however was instructed that the overall supervisor was too busy to speak and that subsequent week could be higher, which exhibits that issues are undoubtedly busy for the resort. 

Information out there by way of Google signifies one resort in Aiken expenses $164 per room for Friday night time and $64 for April 18. 

Jameson stated the following business to be impacted are eating places and bars. He stated the everyday patron of Augusta National could seize breakfast earlier than heading to the course after which return to Aiken for dinner and presumably drinks. 

Hayley Pou of Mack’s in downtown Aiken stated the restaurant had undoubtedly been busy and {that a} good rush of individuals had visited. She added that a number of pilots been in and that the restaurant had ready a number of to-go platters. She estimated that enterprise had elevated by 65%-70%. 

Pinckney Watford, a bartender at Aiken Brewing Company, stated she was actually busy and unable to debate at size the affect the Masters has. However, she added it was nice to have everybody again to attend the 2022 Masters. 

For the final two years, Augusta National has not hosted a full praise of patrons. In 2020, the course was closed to patrons for a fall Masters. And in 2021, the course solely hosted a restricted variety of patrons. 

Augusta National doesn’t launch the attendance of the Masters however estimates are that 40,000-50,000 individuals attend the Masters every day throughout a traditional occasion. In 2021, it’s estimated that 10,000 individuals per day attended.

The crowd was additionally bigger than regular at Amp the Alley on Thursday night, and the streets and eating places of downtown Aiken have been crammed Thursday and Friday afternoons. 

“We know that businesses felt the pain when the Masters didn’t happen [in the spring] in 2020 and happened on a limited scale last year,” Jameson stated. 

Jameson stated the affect extends to residents getting ready for the event. He stated some residents hire out their houses and want to arrange themselves and their houses for friends. He stated this consists of new garments, house decorations, extra groceries and fuel. 

“It just goes on and on and on,” he stated. “Even the pine straw guy is as busy as he can be.” 

Jameson stated the Masters additionally serves to introduce some individuals to the realm for the primary time and might result in some individuals relocating to Aiken, offering a lift to native realtors and homebuilders. 

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