There are so many companies in Lancaster metropolis that carry truthful commerce merchandise, Chris Solt of the Fair Trade Federation says, that his group is starting a marketing campaign to have the town declared a Fair Trade City.
“We have been doing some ground work but haven’t actually launched it yet,” Solt says. “It was delayed because of the pandemic.”
Media, in Delaware County, was the primary Fair Trade City within the United States, Solt notes.
Becoming a Fair Trade City entails such steps as having the town council cross a decision supporting truthful commerce and agreeing to think about shopping for truthful commerce merchandise once they’re accessible, and in the event that they meet high quality requirements and are comparably priced. Lancaster City Council handed such a decision late final yr, Solt notes.
It additionally entails figuring out a listing of outlets and organizations who promote or supply truthful commerce merchandise, elevating consciousness of truthful commerce by way of training and occasions and constructing a management crew, based on the Fair Trade Lancaster marketing campaign web site.
“In the process of that, we have identified a lot of retailers” who promote truthful commerce merchandise, Solt says. “In Lancaster city, there are a bunch of them. I’d say half of the boutique retailers in Lancaster city carry (products from) Fair Trade Federation members.
“It’s a good fit for Lancaster, because Lancaster is a certified Welcoming City, as well, to refugees and immigrants,” Solt provides.
For extra data on the marketing campaign, go to the Fair Trade Lancaster web site at lanc.information/FairTradeLancaster.